Article Marketing Tips

Article Marketing is a simple, effective and low-cost way to bring very high quality visitors to your website. You can establish yourself as an authority in the industry, and build trust with your audience through articles. You don't have to be an expert writer to have an effective article campaign.

Once you write an article, there are many places to distribute your content online, so that you have the largest audience possible, reading your articles. You can optimize your articles for specific keywords so that they appear in the search engines results when prospects search for your keyword.

Basic Action Steps
1. Define Your Target Audience

Defining your target audience is the first step in writing effective articles. The more closely you can define your target market, the more this audience will relate and respond to, your articles. For example: “People who want to make money” is too broad of an audience and should be further refined in order to be effective as there are many different types of people looking to make money, all for different reasons.

There are a couple of ways to choose your target audience: (1) you can either choose to target people just like you, or (2) you may want to branch out and target a completely different audience.

Either way, use the following list of questions to assist in defining your audience:

1. What do they do for a living?
2. What struggles do they face?
3. What is important to them?
4. What are their values?
5. What is their current income?
6. What are their income goals?
7. What types of activities do they enjoy?
8. What is their definition of success?
9. Do they use any industry specific “lingo” or terminology?

2. Select Your Keyword

First, familiarize yourself with the basic concepts of Keyword Research:

Keyword Research, Part One

Keyword Research, Part Two

Since your articles can show up in the search engines for specific keywords, you'll want to “optimize” each article for a long-tailed keyword.

Long-Tailed Keyword: - Short-Tailed Keyword:
Black 7 Series BMW - BMW
Luxury 5 bedroom home in Aspen Colorado - Luxury home
Best online home based business opportunity - Online business

Choose one long-tailed keyword for your article.

3. Select Your Topic

Step One: Once you have selected your long-tailed keyword, choose a topic specifically related to that keyword.For example, if your long-tailed keyword is “best online home based business opportunity” then your topic could be:

“How to Find the Best Online Home Based Business Opportunity” or“How to Know If You're In The Best Online Home Based Business Opportunity.”

Here’s a quick and easy formula for coming up with article topics:

1. Write down the top 5 concerns you had about starting a new business before you joined CarbonCopyPRO.

2. Then, write out the solutions provided by CarbonCopyPRO to each of the concerns.

Keep in mind the people who are reading your articles probably have the exact same concerns that you did before you joined CarbonCopyPRO. By addressing these concerns in your article, prospects will feel that your article was written just for them and they will feel drawn to you.

Whenever possible you want your article to have an emotional aspect to it as you want to trigger an emotional response from your readers. Think about the problems that your audience faces and what emotions are tied to those problems.

For example, frustration: “Are you frustrated with MLM's that pay tiny commissions and take years to build?”

4. Select Your Article’s Angle

Every article has its own unique angle. By simply changing your article’s angle you can construct five different articles based on your one keyword and topic.

1.A how-to article
2.A review article
3.A problem, then solution article (define a problem, provide the solution)
4.A personal experience article
5.A comparison article (compare your former profession to CarbonCopyPRO)
5. Write Your Article

Writing articles is easier than you think! Your goal is to complete this step in 20 minutes or less. Do not worry about making your article perfect. The most important thing you can do is just sit down and start writing.

Here's a framework for how to do this quickly:

Step One: Make a list of 3 main points you want to get across in your article (one sentence each).

1.Main Point #1:
2.Main Point #2:
3.Main Point #3
Your three main points will be the first sentence for your three paragraphs.

Step Two: Write down 1-3 sentences that back up and support each of your three main points.

Main Point 1.

1.Backup Sentence 1:
2.Backup Sentence 2:
3.Backup Sentence 3:


Main Point 2.

1.Backup Sentence 1:
2.Backup Sentence 2:
3.Backup Sentence 3:

Main Point 3.

1.Backup Sentence 1:
2.Backup Sentence 2:
3.Backup Sentence 3:


The 1 to 3 backup and supporting sentences you wrote will make up the body of each paragraph.

Step Three: Write Your Introductory Paragraph

“Tell your audience what you’re about to tell them.”

Write 1 to 3 sentences that sum up your three main paragraphs.

Step Four: Write Your Closing Paragraph

“Tell your audience what you just told them.”

Write 1 to 3 sentences that sum up your three main paragraphs and then provide them with a solution.

6. Write Your Article Title

Once your article is written, create a compelling title by following these key points:

1. Include your entire keyword in the Title whenever possible.

2. Move your keyword as close to the beginning of the Title as possible.

3. Remember, questions make great article Titles as the human brain does not like it when a question goes unanswered. This phenomenon actually creates a chemical reaction in the brain. Your readers will be compelled to do what it takes to get that question answered, including reading what you have to say and clicking through to your website.

7. Distribute Your Article

Distribute Your Article To The Following Sites:

www.EzineArticles.com
www.Amazines.com
www.GoArticles.com

This is what i learned from and what i follow to Create Successful Article.

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